Consider these details as you plan your promotional map:
· Keep a small inventory of your books at home, in a drawer at your office, and in your car for unexpected sales opportunities.
· Keep plenty of bookmarks on hand. Use a design that matches or compliments your book. Be sure to include links to buy, read sample pages or listen to sample audio tracks.
· Your website is an extension of your author identity, share it EVERYWHERE!
· Build author pages on Facebook, Amazon, Goodreads, and on any other sites and social media platforms where readers frequently visit. Link all of them back to your website.
· Pay attention to the colors you use for all of your marketing materials; they should complement the cover of your book or your author brand if you have several books.
· Dress appropriately for personal appearances, use the venue as your guide.
· Wear a badge with your name and the cover of your book on it, to make you easily identifiable to fans and staff at signing events.
· Join specific social media groups to discover the dates and locations for marketing opportunities such as book festivals, school events, and library connections; list your reading events on every free electronic calendar or bulletin board available.
· Consider adding a blog to your website, and/or creating internet radio or video excerpts of your book to draw more attention.
· Include links to reviews on your website.
· Contact independent bookshops and ask if they will carry your book on consignment.
They Can’t Say YES If You Don’t Ask.
They Can’t Buy If You Don’t Promote!
If you can’t do it, hire someone who can. Marketing is far too important to ignore!